Chloe-Marie Iskandar
I’m an Art Director who believes every great campaign begins with a visual that stops you in your tracks. For me, design isn’t just about making something look beautiful; it’s about creating a hook that sparks curiosity, emotion, and connection. I thrive on turning bold ideas into clean, purposeful visuals that tell a story in an instant.
My approach blends strategic thinking with a sharp eye for detail. I love exploring how colours, typography, and imagery work together to create impact, whether that’s across a massive billboard, a bus shelter, or the endless scroll of social media. Every platform is an opportunity to reimagine how the audience experiences a message, and I make it my mission to ensure that experience is memorable.
FAQs
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I believe design isn’t just about visuals - it’s about storytelling. My projects often explore themes like authenticity, community, and sustainability, making sure every idea connects meaningfully with its audience.
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From university campaigns like RAWVIEW and EcoMate to real-world internships at Good Clean Beauty Co, Monash Council, and Lula’s Beauty Studio, I’ve built skills in concepting, branding, and digital design across different platforms.
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I merge marketing insight with design thinking. My strength lies in turning bold ideas into clean, purposeful visuals that not only catch attention but also spark conversation.
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Anything that challenges norms. Whether it’s critiquing filtered beauty standards or gamifying sustainability habits, I thrive on pushing ideas into fresh, engaging territory.
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Collaboratively. I value bouncing ideas with others, refining concepts through feedback, and working in spaces where creativity and teamwork intersect.
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I’m building a career in art direction - creating campaigns that feel real, inclusive, and unforgettable.